- KOL & Social Influencers Solution
- Social Influencers
What is an influencer?
An influencer is an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience.
An individual who has a following in a particular niche, which they actively engage with. The size of the following depends on the size of the niche.
It is important to note that these individuals are not simply marketing tools, but rather social relationship assets with which brands can collaborate to achieve their marketing objectives.
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